Gift bags – perfect every time

There’s nothing nicer than receiving a nice surprise from a friend or loved one, and that is especially the case if it’s not on a birthday or at Christmas. I run a small business supplying quality chocolates through the post, and my products are becoming increasingly popular at the moment.
I always send them out in gift bags, because I feel my customers like their purchase to feel so special. I buy large quantities of packaging items, including padded envelopes, cellophane wrapping and shredded tissue. I like to stay with the same supplier, because they have always given me good service.

Presentaton packaging makes the difference

My wife has recently celebrated her birthday, and I chose a gift that I knew would be very warmly received. We walked past a jewellers shop a month or so ago and she mentioned how much she liked a particular necklace. I made a mental note about it and we moved on, and never mentioned it again.
I duly bought it, and it was given to me in some beautiful presentation packaging, which simply added to the attractiveness of the item itself. She was absolutely thrilled when she unwrapped it, and the look on her face was easily worth the time and effort involved.

Make your goods look classy with cellophane wrap

No business can last for long if its end product looks shoddy, and that applies in every sector of every industry. A retail outlet, for example, is only ever as good as its wares, and any shop owner knows it’s vital to present themselves in the most positive light possible.
Cellophane wrap will give the right image, and is particularly good if you sell flowers, fruit or other food items. It ensures the stock looks fresh and hygienic, and is guaranteed to impress your consumers. Another advantage is that it’s inexpensive, so you can exude a little elegance for a matter of pennies.

Increasing customer loyalty through gift wrap

In the cut-throat world of retail, where many businesses don’t survive beyond their first 12 months, it is important to differentiate yourself from the competition.

One of the ways to do this is to increase customer loyalty through making your customers feel special – and Gift wrapping sales is one way to do this.

A good example of this is the hairdressers, where a member of staff takes your coat for you and offers you a tea or coffee. As a customer, you feel special and you feel a certain amount of loyalty to the business before they’ve even cut your hair.

These hairdressers will call themselves stylists or salons to differentiate from the run-of-the mill hairdressers which offer just a hair cut!

When it comes to retail, customer loyalty is more difficult. Unless you sell foods and other perishable goods, there is no reason for a customer to offer you repeat business. So you have to convince them that they are special to you.

Asking a customer if they want an item gift wrapped is one approach, but the customer may feel embarrassed, say no, and not return to your shop because you made them feel uncomfortable. So automatically wrapping sales could be the way forward.

Using a gift wrap such as tissue paper allows you to wrap a gift without it looking like an extravagance. Using coordinating tape to seal the paper and adding a bow in real ribbon (as opposed to shiny wrapping ribbon) or rustic effect string gives an effortless feel.

When bought in bulk, tissue paper, tape and string do not increase overheads significantly and make your customers feel special – increasing their loyalty to your shop.

Buy bubble wrap in rolls

bubble wrap rollsWhen buying business supplies, it makes sense to buy in bulk. This is the case, too, with any after sales packaging your business might require.

If you run a retail business that sells breakable items, having supplies such as bubble wrap available presents your business as a professional outlet to your customers.

Not only can you buy bubble wrap in rolls, but it is also possible to buy a bubble wrap dispenser, enabling you to have it on show behind the counter without it making your shop look scruffy.

Bubble wrap not only protects the item, but it stops it from being completely obscured, unlike tissue paper, allowing you to offer gift wrapping as an additional service.

Whether you offer this service as a free extra or charge a small amount for it will depend on the type of retail establishment you run, the cost of the average item you sell, and the type of customers which frequent your shop.